The global human hair business has grown in recent years and has become tremendously lucrative. According to data obtained, around 70-80% of female hair salon consumers worldwide desire human hair extensions fastened into their hair. This research looks at why women choose to use human hair extensions over other popular hairstyles, as well as how these extensions alter a woman’s opinion of beauty. It also dives into the history of the numerous hairstyles used by African American women and offers helpful tips.