Hair braiding is an important aspect of Black female culture, so it’s not surprise that we potentially spend much money on our hair. Hair plaits and braids are integral part of Black hair culture; many Black women change their hairstyles frequently, no matter the texture. Fake hair allows for even larger pool of hairstyle options and when used correctly, can give one’s real hair a break from manipulation and can mitigate breakage. According to Mintel reports “Nearly six out of 10 Black consumers wear a wig, weave or extensions, which enable them to switch up their look.”
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